Extensive Research Panel specialized in game surveys
gameage R&I established a research panel of 400,000 game users to conduct surveys. Capitalizing on our uniquely developed indexes, including demographic attributes, IPS and other specific indicators, we offer advanced research capabilities. In addition, the Research Panel is updated semi-annually and we conduct monthly checks to ensure all data is accurate and up-to-date.
Correction values (WB values) used to bring data into line with actual user distribution for extrapolation based on data gained from social surveys
･･･ As a result of the spread of the Internet, the majority of online survey respondents have a high level of IT literacy and if only a simple tabulation is used obtained data can differ from reality. gameage R&I uses data obtained from monthly social surveys to extrapolate using WB values for correction and alignment.
Using a consumer panel of 400,000 members, we segment users based on the results of aggregate calculations and various techniques of analysis. In addition to gaming consoles, we have developed user segmentation indexes appropriate to each of various situations, covering the full range of categories from gaming consoles to portable devices and social gaming.
- IPS（Innovative Power Segment）
- A user segmentation index exclusively for gaming consoles
- SPS（Social game Play-style Segment）
- A user segmentation index exclusively for portable devices / social gaming
- BLM（Brand Loyalty Measurement）
- A unique segmentation tool developed for brand management of each product (title). For details, please see Research example page.
For details, please see Research example page.